Sales & Merchandising

Scaling Operations: 4,500 Agents & 50,000 Outlets

Field Force has vast experience managing both resource points of distribution at scale – managing 4,500 Independent Sales Agents; and covering close to 50,000 outlets each call cycle

We sell 6,000,000 SIM cards per year, and have over 2,000,000 monthly interactions. We physically collect between 800,000 to 1,200,000 data points daily

Field Force sales and merchandising solutions range from Key Account Management, to merchandising store openings, to selling audio products, to mobile phones, to airtime.

Whatever your sales and merchandising requirements, let Field Force build you a route to market solution to amplify each point of your sales process.

Custom Sales Solutions with Real-Time Data

All our sales and merchandising solutions, are backed by customised technology provide real-time line of sight into the trade via a click of a button.

Our proof of execution reports include GPS resource coordinates, and time stamped photographic library

Our clients include global market leaders from several different verticals

Competitor Insights & Call Evaluation

Competitor Insights Track direct and indirect competitors within category

NPD and in – store activities by sales driver

Evaluation of Call and Store visit Documenting of insights from sales discussion.

Admin and documentation of next visit objections and follow up tasks etc.

Action Orders & Plan Next Call

Align on Delivery dates etc. and actional outcomes from call to plan next date.

Close out all actionable items before moving on to next visit.

Field Marketing, Merchandising And Sales Capability And Competency

Sales Driver Checks

  • Check Stock (Back of house / Front of house)
  • Rate of Sales
  • Quality of Product on Display and POS
  • Distribution – Correct product listings by cluster, sufficient stock pressure, NPD
  • Visibility – Planogram /Any deviations, Promo Opportunities – secondary product placement
  • Price – Parity, AS Listed RSP, and notable deviances
  • Promotion – Self and Competitor
  • Persuasion – USP’s and Value add

Review Objectives

  • Review POA for store visit based on insights and notes from the Sales Driver Checks
  • New direction on planned sell in?
  • Have competitors implemented something you need to respond to?
  • REVISE Plan of action, is what you came to sell and discuss with Manager still relevant post Sales Driver Checks?
  • OWN SALES insight – ROS improved/ Declined – WHY?

Presentation – Sell!

  • Make use of 6 selling tools to secure a sale
  • Product Education
  • Trade Presenters Etc.
  • Negotiation of secondary points of impact
  • MAKE YOUR TIME WITH YOUR STORE STAFF COUNT!
  • Add value have a well-prepared discussion having reviewed drivers and conducted store walk PRIOR to meeting.

Activation of Call

  • Close Sale
  • Confirm Admin of NOD and NDD or Drop Shipment
  • MERCHANDISE – and action the changes noted

Services

Sales & Merchandising - Field Force

Store Compliance Audit

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Sales & Merchandising - Field Force

Store Branding

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Sales & Merchandising - Field Force

Promotions & Activations

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