Field IQ

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Field Force Promotions: Leading Brand Activations Since 2008

Given the business similarities in business models, Provantage took the strategic decision to incorporate ProActive under the Field Force Brand as Field Force Promotions.

The division was established in 2008 and is one of South Africa’s largest activation agencies. The agency specializes in brand activations bringing creative and strategic concepts to life through consumer experiences in diverse environments.

Creative Excellence & Nationwide Brand Activations

Our dedicated creative team ensures that concepts are strategically sound, creatively effective, and well executed.

Our extensive experience, proven track record and national footprint set us apart from smaller QSE and EME activation agencies, as we have the capabilities and capacity to offer experiential activations, promotions  and events to both high-income and mass-market audiences, ensuring that all SLA and KPIs are not only achieved but exceeded

Services

Field IQ - Field Force

Outlet Health & Compliance Audit

Independent execution measurement across retail and high-risk channels: availability, price, promo, visibility and outlet quality.

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Field IQ - Field Force

Store Branding

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Field IQ - Field Force

Franchise Compliance & Performance

Closed-loop compliance and coaching across brand standards, operational consistency, safety and store experience.

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What We Do

  • Conduct consumer and trader research through intercepts, surveys, ethnographic studies, and market diagnostics.  
  • Deliver market landscape analysis, route-to-market strategies, audience segmentation, and launch performance tracking.  
  • Leverage eRoute2Market sales intelligence across convenience, wholesale, and out-of-home channels.  
  • Execute agile field research through rapid intercepts, trader engagements, targeted questionnaires, and video-led insights.  
  • Build actionable market mapping and retail footprint models with segmentation and visibility analytics. 
  •  Utilise volumetric sales intelligence powered by eRoute2Market distribution tracking across 1,000+ independent distributor networks.